In my country to get 10% is no sweat. Well, prices in Europe are almost double vs US.
I have seen the invoice of a BMW order for corporate fleet, they gave 17% discount on the list price! No kidding.

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X5 3.0d - Space Grey , Beige Leather, Burl Walnut Trim, SatNav, Rear Camera, Sunroof, Light Package, 19" 212 Wheels, Tint, Power Fold-in Mirrors. AUDIO: Morel Elate 6 Audiophile Speaker System with Genesis Dual Mono Amp and Rockford Fosgate 3Sixty.2 DSP