You can get them done professionally, but I use this method, with BMW touch-up paint:

http://www.carcareonline.com/viewarticle.aspx?art=8

Done carefully, they are invisible. Done poorly, they are not.

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2007 X3 3.0si, 6 MT, Premium, White

Retired:
2008 535i, 6 MT, M Sport, Premium, Space Grey
2003 X5 3.0 Steptronic, Premium, Titanium Silver
2002 325xi 5 MT, Steel Grey
2004 Z4 3.0 Premium, Sport, SMG, Maldives Blue