Originally Posted by SANguru

if you have to ask whether that's enough, the clear answer is no. There should be no doubt to the interviewer and you why YOU are the ONLY candidate. Know the market, know the contacts, know what they need in terms of skill sets, existing relationships, etc.

There is no such thing as a brand new never done before position especially in a large corporation. People call it brand new because they don't know about it or that it exists. They tend to reinvent the wheel but the more things change, the more they stay the same.

My best advice, as with any sales compaign which is what this interview is, build your case and again differentiate.