So what's the best way to let BMW that we want this "haptick technology" as an option? It seems like it could just be done through a software upgrade.

FYI. I tried sending an email through BMW Owner's Circle to Customer Service with a minor issue that I had. They took two days to respond and their response was WORTHLESS! Apart from their weak response, they referred me back to my "authorized BMW center" if I needed more info. My dealer did NOT have the info; that's why I thought I would try BMW NA!