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Old 12-08-2007, 02:39 PM
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US prices are deflated because BMW faces a lot more competitors here (Other Euro brands + Japanese brands & previously American, although not so much anymore).

BMW can do this here because it can shift many many more cars then any of the other countries you described. So for a little less profit here than in other countries BMW sells many more cars.

Being #2 in total luxury car sales & #1 in the luxury car sales is also very important to BMW.
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