Thread: Ugh.
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Old 12-18-2007, 06:04 AM
Fredo Fredo is offline
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Join Date: Apr 2007
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Quote:
Originally Posted by Steved
I agree with you about the limited seating, and will be interested to see how popular it becomes. Otherwise I actually see it as practical enough for most people's needs.

We need BMW to remove some of the risk of being an early adopter, none of us are particularly keen on taking a bath and being the only ones buying an X6 so what BMW do over the next few months will be critical to the X6's success.

I have said it before and will say it again, if BMW have not entered an X6 in the Paris-Dakar and therefore underlined its dynamic brand quality, then it risks being perceived as merely a (short-lived) fashion choice. I hope they're smarter than that.
Wise words. I think at least in the UK BMW are not sure about sales....it's been priced more attractively than I would have thought. The indicated pricing of a 5% premium to the X5 SE seems like the absolute lowest it could have been....I certainly didn't think it would be cheaper than the X5 M Sport. I think that says a lot about BMW's expectations on sales.
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