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Originally Posted by nupe10123
The CR report doesn't surprise me at all. Nothing new that BMW has reliability issues and Honda/Toyota have far fewer issues. It's clear that some of the Japanese car companiew are starting to get a bit more daring with performance, design and market segments.
Toyota's Tundra just won truck of the year and the Nissan Titan is advertised all over the place as well - obviously aiming at Ford, GM etc for a portion of the pick-up business (which is highly profitable). Nissan also has a GT-R and Toyota is coming out with an IS-F which is targeted after the same buyers as BMW 3 series.
In brief I agree with the Japanese approach, first concentrate on reliability and then branch out to other market segments. I hope that BMW, who currently has a market niche (us), will now concentrate more on reliabilty - which is a factor that most reasonable people weigh into the decision.
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Ya got to give props to BMWNA realizing that maintenance costs were too damn high on BMW's and thus, 50K free maintenance was born. Smart move.
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