Heres the deal ...
Model Year 2004 BMWs only included BMW Assist. BMW service that allows you to contact BMW Assist in the event of breakdown and an emergency. Goto the BMW USA website to find out what services it offers. THis requires a annual fee to remain active. THe BMW Assist service uses the verizon network, so thats why you are getting a error message when you attempt to use the system that you are not currently subscribed to.
When the 2005 model year was introduced, BMW included Bluetooth as part of the BMW Assist module.
If you want BMW Assist and Bluetooth, you will need to replace you MY 2004 BMW Assist module with a MY 2005 or above BMW Assist with Bluetooth module. You can get these from BMW dealers, and there is a service bullitin on the this so the service center knows what to do.
If you are not bothered about the BMW Assist service, you can replace your BMW Assist module with a Bluetooth ONLY module as described by the poster above. THe latter will be the cheapest option to get Bluetooth.
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