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Originally Posted by gresch
http://www.freep.com/apps/pbcs.dll/a...=2008802180319
The Viper sports car, while lovely to look at, doesn't make sense in the Dodge lineup. Dodge needs performance models, but an $84,460 two-seater is too far removed from the rest of the brand's lineup. The $37,995 425-horsepower Challenger SRT8 is Dodge's natural flagship.
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But lower the cost of the Challenger even more  The Mustang GT is already creeping up the mid-30's, bring the SRT8 in around 34,999 and you would clean up.
PS: Chrysler will be gone in the next 5 years. The biggest mistake, if you wanted to keep the brand around, was selling it off to a real business where only profit margins matter. That company will be cut down and then sold off in pieces.
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