View Single Post
Old 03-01-2008, 04:18 PM
dkl's Avatar
dkl dkl is offline
Join Date: Mar 2005
Location: Southern Cal
Posts: 2,846
dkl is on a distinguished road
I just don't understand why everyone (BMW included) are making such a big deal on badging (product naming conventions). Just concentrate on making great quality products that everyone desire...end of story. If someone wanted to debadge, they will do it regardless of what you put on there in the first place. Let's face it, I do NOT buy BMWs because of how they named or badged their cars, which lacked imagination to begin with. So, why all the sudden, BMW starts worrying about it now? If BMW feels embarrassed about putting xDrive badges on their cars, then why did they named such a system to begin with?
Reply With Quote

Sponsored Links