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Old 03-01-2008, 04:30 PM
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swesson swesson is offline
Join Date: Oct 2007
Location: Denver, CO
Posts: 390
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The name is not the product, but it is part of the product. I think you're right that we would by BMW's regardless of their names--they are great cars--I just don't know if they would enjoy the success that a clear naming convention brings. It's probably not that big of a deal, but it is something that BMW has been pretty clear about and if they change it they may not be as clear. I think that's why it strikes a nerve.
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