The old man approves !
Picked him up in X5 last night, brought him down to mine swapped in to Q7 to go down to pub (because we could get all 6 of us in Q7!)
Q7 is noiser (wind and tyre - and it is in smaller wheels than mine), engine is nicer in mine and he much prefers the inside of X5 so it's a thumbs up from him and by the way, he is more of an Audi man than I am.
And I have to agree re inside, the Q7 they have lent me I configured on the Audi website this am - it is a £50k car and it really doesn't feel it.

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Currently :
2008 X5 3.0sd M Sport
2008 Audi TTR 3.2 S-tronic
2008 Lotus Exige S
2010 Lincoln Navigator (in the US)
Past:
2005 535d M Sport Tourer
2005 Audi A4 3.0 Quattro Convertible
2006 Lotus Elise