If you read the article you would know how seriously automakers are taking this. Remember 90% of advertising is geared toward women so this is not a surprise.

Having said that there are a number of women on this site and based on the information in the article i believe it's a valid question.

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"What you hear in a great jazz band is the sound of democracy. “The jazz band works best when participation is shaped by intelligent communication.”
Harmony happens whenever different parts get to form a whole by means of congruity, concord, symetry, consistency, conformity, correspondence, agreement, accord, unity, consonance…….