Lot's of threads devoted to the pro's and cons regarding this choice. In the final analysis though the customers are going to decide if it's worth it to embrace the technology despite the cost.
The best example in this country is the popularity of Ford F250/350 diesels. There are more than enough of the same models in the gas version. So why buy diesel? Besides being a work horse for those who make that choice, there's a culture of drivers who enjoy diesels. Now add all the other goodies that come with driving a BMW and it seems that there's a fascination with driving something different.
I believe it was you who said that the majority of people view cars as an appliance. Something to be used to get from one place to another.
Not with this purchase...With this kind of decision cost will not be a factor for those who want to express their independence.
These buyers will be buying for the enjoyment that the diesel experience will bring. A 6000lb beast with mega torque.
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Originally Posted by vinuneuro
Aren't diesel models typically more expensive? + diesel is more expensive than gas in the US. I wonder if it'll really be worth it for us.
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