Geez guys...... your getting paralysis from too much analysis. There has to be a "what if" factor here.

What if- Amsoil truly is better and provides incredible protection to wear and viscosity breakdown.

What if -Amsoil did try dubious marketing tactics to perk up their flat sales.

We won't know.... but, some like and trust their product. It may be worth every penny and it may be a knife in the heart.