I just read
this article that puts a different perspective on things. I'm not minimizing suicide but I believe there is a difference between self-inflicted gunshot deaths versus murders. Part of the fear campaign is making people believe that all handgun deaths are the result of crime/murder/gangs/etc.
It is another argument against guns that they are used in so many suicides and it is indeed the most effective way but suicides are very different than homicides.