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Originally Posted by jeudowe
More than anything, this is a sign of a collapsing economy. The fact that BMW hasn't ever offered this before is that cars have been selling despite the cyclicality of the economy. However, this is different. Gas is way up, real estate is down, and people are really getting scared about what's going to happen. Not to mention, competition fighting to win the value/performance ratio is getting harder for BMW to stay on top, and luxury items, such as BMW, isn't a "need" - thus, BMW has to make sure people keep buying. Haven't you noticed the advertising for BMW has shifted from performance to gas mileage?
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...now, if they just had an X1, for about mid $30s, I'd be
tempted to toss theCEO's pos CR-V.
The less than 1% is very aggressive/extraordinary for BMW, but
when the "avg" new ride off their lot is ~$50Gs, they do smell the
burning toast, imo.