People who are brand loyal take offense to things that they believe are poor moves for a company. do you really expect them to just sit back and support everything bmw puts out? aren't they even more so entitled to an opinion being that they've invested so much money in the company? How do you figure people who do not like the X6 are not "supporting bmw", everytime we drive from our homes we're supporting them by advertising at every inch of the road. I think you're just mad some people don't like the X6 so you assume there's something terribly wrong with them. I think gresch has the best post of supporting both sides.