From here (where we have a Canadian feed, TSN, and a US NBC feed), seems like the programming plan is 50% women's beach volleyball, and 50% Michael Phelps swimming and strutting.

There are some other events fit in when Phelps is away from the pool, and the volleyball isn't on, but they don't get the same focus. Rowing has been good.

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2007 X3 3.0si, 6 MT, Premium, White

Retired:
2008 535i, 6 MT, M Sport, Premium, Space Grey
2003 X5 3.0 Steptronic, Premium, Titanium Silver
2002 325xi 5 MT, Steel Grey
2004 Z4 3.0 Premium, Sport, SMG, Maldives Blue