The Goldman family noticed that OJ was sporting a Rolex when he appeared on TV following his arrest for the memorabilia heist thing. They put in a claim for it to help pay for the civil lawsuit.

Turns out the watch was one of the fakes, just like the ones you get in email ads. O.J., my favorite running back in those days, a man who once had it all, wears a fake Rolex to impress people...