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Originally Posted by StanF18
Hey, don't shoot the messenger....
"...Despite the huge profits that its competitors were minting by making larger vehicles, Honda Motor never veered from its mission of building fuel-efficient, environmentally friendly cars like its Accord sedan.
....No major automaker in America is doing better than Honda, whose sales are up 3 percent for the first seven months of this year in a market that has fallen 11 percent. By comparison, General Motors is down nearly 18 percent, Ford Motor has dropped 14 percent, and Toyota has slid 7 percent.
While competitors are scrambling to shift their product lineups to build more small vehicles and slash their bloated inventories of trucks, Honda can barely keep up with demand, particularly in the subcompact category...."
Rest of article:
http://www.nytimes.com/2008/08/26/bu...nted=1&_r=1&em
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They also benefit from a lower overhead and have yet to expand as much as Toyota has to the US
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