They had to spend the money if Palin were to stand next to Cindy McCain. I heard that Cindy McCain's outfit, including acessories, for the RNC cost $300,000 by itself.

Oscar de la Renta dress: $3,000
Chanel J12 White Ceramic Watch: $4,500
Three-carat diamond earrings: $280,000
Four-strand pearl necklace: $11,000–$25,000
Shoes, designer unknown: $600
Total: Between $299,100 and $313,100