From reading the reviews @ CNET, I would prefer to purchase either a Sony or Samsung LCD they both get top marks ..... Panansonic is more known for their plasma which I prefer not to buy due to glare problems on plasma's......
FYI, up to the middle of this year all Sony LCD screens were made by Samsung in their plant in Tangjeong, Korea............ whats more interesting is the fact that Sony recently ended their contract with Samsung in their procurement of the LCD screens, and have sign a new contract with Sharp ..... so basically a new Sony LCD will have Sharp screens ... hmmmm

that Costco deals sounds better by the minute......