Hey AUU Buddy,

In the day time I can "GUARANTEE" you that the stock 35w normal OEM bulb, is much brighter (not a little) much brighter than the LED Solutions.
Again - this is just in the day only. At night its bright (again not as bright as stock) - but it actually shows up pretty neat (just not so poor as the day time light surroundings)

I have seen this brand as well as PIAA and Bellof, which probably make some of the better E70/E71 drl rings.

Another way of looking at it is - when you see the stock OEM drl rings in the day, just imagine an LED solution - will be dimmer than what you're seeing

Also - there are brands like LUX etc...I havent really heard much about them. I know they have individuals always selling them, or E90/91/92/93 (2 series) buyers always buying through group buys etc, its just not the same as getting it in a store, or on an e-store site....

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BMW - Why won't you offer Nightvision as an option on an X5 or X6 ??