Thanks guys.

I am running it in 'normal' mode, but I have played with 'pro' mode. It seems strange to leave it set it on 'normal' when the picture is anything but normal (based on my previous TV, which was also a Sony HD)

HD certainly is amazing, it does make cable look bad, as Bavarian says, but I have been surprised to see how much better than DVD it is, at least on this new TV. I think it is the digital reality creation (DRC) circuitry. I love that title, as well, it brings to mind images of holo-decks.

Anyway, for those who are thinking about a new large screen, make sure you take a look at this one, with an HD signal.

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2007 X3 3.0si, 6 MT, Premium, White

Retired:
2008 535i, 6 MT, M Sport, Premium, Space Grey
2003 X5 3.0 Steptronic, Premium, Titanium Silver
2002 325xi 5 MT, Steel Grey
2004 Z4 3.0 Premium, Sport, SMG, Maldives Blue