It looks like a very nicely made, and much needed, alternative to the usually crappy mounts mobile electronics come with. I love accessories like this when they are well made, functional and look good. I would agree the price is a bit steep but as I always say, it's expensive to be cool.
EDIT: I love that EAS has to put the disclaimer that the V1 is not included.

"What do you mean for $79 I don't get a $400 V1 included???"