Reithofer said the project was cancelled. This is probably just one of the earlier noses being tested on a standard 7 series body. This prototype was probably just being driven around Munich or Dingolfing to get someone from A to B. The idea that RR will pick up the project is very interesting, as the super wealthy would jump at the chance to drive a sporty car with that 'brand' name instead of Porsche / Aston / Mercedes etc. BUT how would you integrate a RR grille on such a sleek shape? Impossible...IMO