Jim Press is a smart guy but he isn't credible saying things like this. Surely he is just trying to give a pep talk for the troops in the company. I believe that they need to be realistic in terms of the manufacturing volumes, maybe a boutique manufacturers range is a good target to consider.

There is one glaring point that I disagree with in the article and it's about not producing a car with a beautiful design or being best in segment. To me the Viper is both beautiful and was best in (American) segment. I've owned an 05 since Nov 04 and it's been one of the best cars I've ever purchased - very reliable and (fortunately) very well put together. Oh, and it will give you a quick case of tunnel vision when you hammer it.

I'd give Jim credit for trying to rally the troups- it's got to be a pretty depressing place to work right now and for that I feel for the workers.

Bottom line, they need to cut way back on the total output and aim to be profitable on lower numbers or else.