Having just had a seriously expensive lesson here I am left wondering why anyone would buy brand new when you can get such ridiculous deals on just slightly used. There was always the initial depreciation hit that new buyers get, but drops like this obligate you to either lease (if leasing is even an option or financially viable), or buy used. Losing 50% of the value in a year on a new car is a fools game. I just can't see how dealerships/manufacturers will stay in business (ignoring bail-outs!) if the situation doesn't change.