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Originally Posted by AzNMpower32
BMW Canada is being stupid. They took away the sport package for the 2009 323i sedan, which is precisely what I'd want. They also took away the Bi-xenon headlamps (incl. adaptive function) and a couple colours. Now all that's left are luxury options like heated steering wheel and the 6-speed Steptragic transmission.
Last year, they took away the X3 3.0i (I know it as the 2.5si), which was a nice, middle of the ground X3.
I'm not really sure of the reasoning behind this. 
It's coming to the day where I cannot buy a (new) car I like in all of North America. |
It's all utilization. You can't offer a million options that don't sell, it drives up the cost of the car and is dreadful for dealers. VW did this starting in 2008 when they moved like Acura to trimlines with 1-2 options total. That way when you visit a dealer it increases the chance of having your exact vehicle on the lot. It's simply reality, a-la-cart isn't best for mainstream cars. Face it, the 3 series is BMW's Camry. It's the bread and butter, it has to be cheap and available.