I got ~ $4,000 off the MSRP back in Dec 2007.... Plus approx $1000 more on my trade-in than offered elsewhere, so figure $5K off the MSRP of $69,500. I had 3 dealerships fight over the sale

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His : 2013 X5 3.5d Deep Sea Blue/Black/Aluminum with ALL packages, 20" 214"s, running boards, Adaptive Drive, Spare Tire, BMW Apps
On Order : 2016 X3 3.5 MSport Silver/Mocha with DHP, CW, Prem, Tech, DA, Lighting

Hers : 2015 328xi MSport Silver/Red

Prior:
2008 X5 4.8
2011 X5 3.5d
2010 335 xDrive
2013 335 xDrive