Seriously...who gives a shit? He's a grown man now. Sure he regrets getting caught, wouldn't you if you you were making his calibre endorsement salary? And of course it won't happen again as he'll likely smoke in the privacy of his own home. I highly doubt he'll loose any endorsements deals.

Some parents will say, "well, he's a hero or role model to my children". Newsflash: Athletes and on-camera talent/celebrities are not role models. Parents are!