For the airbag issue, BMW reported that they had over 20,000 warranty claims, and they voluntarily recalled the affected vehicles and extended the warranty to 10 years on the airbag system. That seems like an appropriate response to a potential problem in a safety system.

A recall will happen if there is a safety or emissions issue, areas that are covered by additional legislation, not if something wears out. If things wear out after 5 years, after the warranty is expired, and owners try to get BMW to pay for it (essentially, asking for a longer warranty at no charge) then that is the entitlement attitude that I am referring to.

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2007 X3 3.0si, 6 MT, Premium, White

Retired:
2008 535i, 6 MT, M Sport, Premium, Space Grey
2003 X5 3.0 Steptronic, Premium, Titanium Silver
2002 325xi 5 MT, Steel Grey
2004 Z4 3.0 Premium, Sport, SMG, Maldives Blue