I think the perceived better-view in person might have something to do with the nicer resolution idrive display you have on the 7, but the picture itself still looks grainy as if the backup-cam pic is not high enough resolution. You can definitely see it in the blacks and it looks similar to what we have now. The original pic with complete darkness using only backup lights looks to be better, but again the resolution could be much better. I wouldn't pay top dollar for a backup-cam like this again. It works, but it's also disappointing.

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'08 X5 3.0si - Alpine White / Saddle Brown interior
Specs: Sport Pkg, Premium Pkg, Tech Pkg, Comfort Access, Aero Kit, Style 433 staggered 20s on Conti DWS
Mods: Carbon 35 tint, LED angel eyes, GP Thunder 7500k fogs, H&R 20mm/25mm spacers, clear reflectors, gunsmoke-tinted taillights
Coded: Digital speedo, windows/sunroof/tailgate close via keyfob

X5 pics at Flickr