Read the whole thing, and watch the video at the end

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New Honda commercial in the UK.



Very important that you understand: There

are no computer graphics or digital tricks in the film. Everything you

see really happened in real time exactly as you see it.

The film took 606 takes. On the first 605 takes, something, usually very

minor, didn't work. They would then have to set the whole thing up

again.

The crew spent weeks shooting night and day. The film cost six million

dollars and took three months to complete including a full engineering of

the sequence. In addition, it's two minutes long so every time Honda airs

the film on British television, they're shelling out enough dough to keep

any one of us in clover for a lifetime. Honda executives figure the ad

will soon pay for itself simply in "free" viewings (Honda isn't paying a

dime

to have you watch this commercial!). When the ad was pitched to senior

executives, they signed off on it immediately without any hesitation ?

including the costs. There are six and only six hand-made Accords in the

world. To the horror of Honda engineers, the filmmakers disassembled two

of them to make the film. Everything you see in the film (aside from the

walls, floor, ramp, and complete Honda Accord) are parts from those two

cars. When the ad was shown to Honda executives, they liked it and

commented on how amazing computer graphics have gotten. They fell off

their chairs when they found out it was for real.


Click here:

http://www.imediaconnection.com/cont...3/honda_ad.swf