I remember the first time it happened to me in a parking lot. I wasn't used to 315 width tires and the turn was definitely tight. I thought I learned my lesson but at a Wendy's drivethru there's a tight exit-turn and tire marks all over the tall curb... yup, I still hit it. I haven't repaired them yet since it seems like it is inevitable. If I go quite a while without another incident I'll get it fixed.
I looked up what's involved and
here's a good guide though the professionals probably have a different way.