Agreed. But then you start to drive, and the system resets itself while you are driving. It requires that that the button be pressed while the car is stopped, and that you then put the car in motion, as I recall from a previous vehicle.

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2007 X3 3.0si, 6 MT, Premium, White

Retired:
2008 535i, 6 MT, M Sport, Premium, Space Grey
2003 X5 3.0 Steptronic, Premium, Titanium Silver
2002 325xi 5 MT, Steel Grey
2004 Z4 3.0 Premium, Sport, SMG, Maldives Blue