This presumes you are using a Mac.

Set up BMW Group in the mac address book.
Drag the address you want to that group.
When you sync the phone in iTunes that
group will appear on the info page.
Just choose selected groups (not all contacts)
and the check the group/s you want, then sync the phone.

That's it

__________________
"What you hear in a great jazz band is the sound of democracy. “The jazz band works best when participation is shaped by intelligent communication.”
Harmony happens whenever different parts get to form a whole by means of congruity, concord, symetry, consistency, conformity, correspondence, agreement, accord, unity, consonance…….