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Originally Posted by WagnerX5
Think about this, the new 5 series (530XI) cost about $58,000 well equipped. Now the M5 on the other hand costs a little more then $83,000. This is a 43% increase in price, that is insane. And the 6 series to M6 relationship will be even worse.
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But the 530XI isn't the top of the 5 range, the 550 is. Assume a 550 price (well equipped) in the mid to high sixties. Then the M5 premium is 28%. There are a couple of other factors at work here. First, BMW will likely sell all they can make at the higher price point, at least in the early years. Secondly, BMW is offering the 'M sport' model, basically an M look alike, to split the difference between the non-M and M models. How many buyers will get an M-sport body cladding package and think of their car as an M? More than a few, I'll bet.
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2007 X3 3.0si, 6 MT, Premium, White
Retired:
2008 535i, 6 MT, M Sport, Premium, Space Grey
2003 X5 3.0 Steptronic, Premium, Titanium Silver
2002 325xi 5 MT, Steel Grey
2004 Z4 3.0 Premium, Sport, SMG, Maldives Blue
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