B-line, 2 of 3 items you have listed are options. Wheels and roof rails are options. Did you look closely at the PDF recently posted in X5M thread? One of the pics shows 'The beast' with roof rails. Not sure what exactly you mean by step-up bars?
As for current X5; the fascia will be changed very soon to more like current X6 with new bumpers to accomodate the new beefy engine

. Check the facelift X5 thread on that.
Your opinion is based on pics. The beast looks much better in person.