Not sure what the big deal is. That's just the launch video of the new X5 Maritime edition. For obvious reasons they decided not to launch it on the Nurburgring or some lame South Carolina bridge, etc. Sucks they didn't include any interior shots showing the wood trim, etc. I would have loved to see some of the included options such as actual paddles (not to be confused with paddle shift).

On a side note, I'm amazed at how BMW engineers really let themselves go the past few years. Must be all that bratwurst.