I got very excited when I read the story, but when I found out that it's only offered in two exterior colors and only one interior choice (Black)...now that's really disappointing. Why limit customers choices to only few color options?! Porsche, for example, gives you the choice to choose minor details such as your seatbelt color on their entry models, and here for such premium vehicle only limited!!
For the X5, they had the M package with good choice of interior and exterior colors, but no extra power. Now they've added the power and taken off color options...
If you really need to compete in the current tough economic environment, you need to be more aggressive with the competitors and offer attractive packages, not just limit customer's choices...
To be honest, I think this is really stupid marketing move from BMW.