Yup, last thing BMW wants is to scare away potential buyers with a fully loaded 100k car.
The options that are seen on the demo vehicles are most likely the most common items requested/offered in this market segment. Its all about keeping the playing field level with the biggest difference being (brand) preference, price and performance (3P's).
Quote:
Originally Posted by ///MB
I don't think any of the launch cars have the full leather option. They all pretty much have the same options, technology package, premium audio, comfort access, roof rails, auto tailgate and maybe a couple more, bringing the MSRP to the $91-92K range.
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