I placed an order for my oil burner on August 29th, not wanting to risk the subsidy. Tech was a must for me because my wife is addicted to NAV in our current acura RDX, but most importantly because we wanted a rear view camera. We did not care for premium except for Bluetooth and leather. My SA called me back in 2 hours apologizing that we the system would not accept the order for tech without premium and it used to for 2009 orders. This must be a new thing for 2010. What pisses me off is that there is no info on BMWUSA about the new model year and build section still works off the 2009 data set. Dealers know very little about exact changes for 2010. I wish I could get by knowing as little about the product I sell... But this is noise, can't wait to get my new truck as the acura is wearing old on me and with the second kid coming we do need a bigger car!