Why is it when I press the "UP" arrow on the steering wheel, the lines moves "DOWN" on the screen, and "DOWN" on the steering is "UP" on the screen?!?

For example, listening to Sat or iPod, and you want the next song or station down on the list (toward bottom of screen), you have to press UP on the steering wheel.

Honestly, you think the brains at BMW would have that small detail sorted out.

I know it is a minor beef, but an annoyance nonetheless.