Quote:
Originally Posted by BGM
I'm not sure how you are justifying that you think BMW is hoping consumers won't spend $3,500 on Adaptive but will in-turn spend another $30K to get a 555 HP M  .
If that was their main logic they would do that for all 3, 5 and 6 series which have a M version. |
You are putting words in my email that I did not write and mixing apples (suspension) and oranges (engine).
The price of a more sporty non-M X5 just got significantly higher and in-part because of the new M. BMW wanted a greater distinction to justify/segregate the M premium. (Perhaps they wanted the pre 2010 X5 to be closer to the Porsche Pepper more easily but now have the M for that.)
The main "logic" or strategy of every car company is $. How they achieve that or their tactics is what distinguishes them.
I don't fault BMW or blame them but don't see many people (like me and others here) putting up another $3500 for the Adaptive suspension in 2010. I don't like the 19" wheels on the sport package so I skipped both packages as a result.
If the 09 sport package combination was still available then they would have gotten an extra $3000 from me and others. They must have forseen this and made the changes they did with other tactics in mind.
I'd be curious to see the comparison of how many X5's in 09 came with adaptive suspension compared to 2010. I'd bet just a fraction as many! Perhaps that would be the subject of a good poll here early next year...
I do agree with Penguin 100% here though.