I think people buy a $50,000+ car because they can afford it and probably couldn't give a damn what other people would say about their cars.They also buy a BMW, MB, or a Porsche because of the brand. This long thread did nothing but over-analyse the logic of buying these type of cars, not to mention turning off some people by expressing or displaying our own personal values. This would be like questioning women and arguing why they want expensive jewelries!

MyX5 is my first BMW and I bought it because it looked great, most of the people I know would not buy another american car after they bought their bimmer, and I always wanted to own a BMW, a Porsche, or an MB because I simply found them very appealing, and of course, it's time to spend my hard-earned money on my dreams. It's my reward and I also couldn't give a crap on what other people think about my car, whether it has the highest horsepower or fastest 0-60 record.

Do I own a Rolex? Not yet, but someday soon I will and it has nothing to do with being a snob either Somehow I still find my $40 Timex Ironman watch better suited for running and my active lifestyle. So why would I buy a Rolex? Because it's a Rolex!