Status

My point is that people buy Rolex because it is a Rolex not because its a good watch.

With BMW it a little different, Its a great car/truck but I still think most people buy it for its status.

I use my car for business and the Chevy Blazer would just not give the same image.

I just don't think most people are honest with them selves.

That said I don’t think I will ever buy a Rolex.