I am not 100% but the active seat option is a button on the dash that keeps your butt and thighs from falling asleep or getting a pressure sore after sitting a long time. This active seat option slowly and slightly (but you do notice it) moves each half of the seat up and down.

The comfort seat option is the multi-adjustable seat shape and control option that is wonderful.

Ventilated perferated leather seats is yet a third option that speaks for itself. I don't know the mix and match of packages, particularly the executive which was not available.