Has anyone seen these hidden running boards for an E70 X5: AMP Research > Power Step Running Board

I saw these on a Ford pickup at the Seattle Auto Show and really want one for my X5. I've written the manufacturer, and I'll let you know what they say.

Anyone seen something like this from someone other than AMP?

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2009 E70 X5 3.0, Monaco Blue / Tobacco Leather
Dark Burl Walnut / Sport / Premium / Technology / CA
Sirius / iPod / Comfort, Heated seats / Running boards
Ordered 5/29/09
Built: 6/10/09
Delivered: 6/30/09